Privacy Policy

Luna Innovations Incorporated (“Luna”) is committed to protecting your privacy. This Privacy Policy describes our privacy practices and provides you with information about your privacy rights.

I.          What kinds of information do we collect?

When you interact with Luna online or at a trade show, you may be invited to share personal information with us so that we may provide you more information about our products. In addition, we may automatically collect certain anonymized information about your interaction with our website in order to improve our website experience. You can learn more about the information we collect below.

A.        Making a product inquiry via a fillable form

When you contact us to inquire about our products, we may request and collect the information you share about yourself, including your name, email address, phone number and your physical address. We process this personal information to inform you of Luna’s products.

B.        Your communications with us generally

If you interact with us via telephone, email or in person at a trade show, we may ask you for information such as your name, telephone number or email address in order to answer your inquiries or to provide you information regarding Luna or its products.

C.        Payment information

When you purchase our products, we will ask you to provide your name, company name, address, email address and phone number.

D.        Use of the website

Like most websites, Luna collects certain information automatically about your visit. This information may include internet protocol addresses (IP addresses), the general location where your device is accessing the website, the browser type you use or similar system information, and some other information regarding the history of the pages you may view within the website. We may also use your IP address to help diagnose problems with our server or to administer our website. You can control how cookies are used through your browser settings and other tools.

This information is used in the aggregate to understand what content our customers utilize so we can continue to provide helpful information to our customers.

E.        Social Media

If you interact with us on one of our social media platforms, we may retain such communications and information contained in them as part of our social media presence.

F.         Webinars

Should you participate in one of our webinars, we may retain your email address and contact information to inform you about Luna’s products.

G.        Applying for a job with Luna

If you apply for a job with Luna online, we will request your name, email address, physical address and telephone number. We may also request employment application information, such as your resume, cover letter, previous work experience, education or transcripts, and other information you provide to us in support of an application during the recruitment process. We may also collect information on your demographic information during the application process. While making an employment decision, Luna may gather information about your educational and professional background from publicly available sources online that we believe is pertinent.

If you are not ultimately hired, Luna will retain your information for a period after your application for various reasons. For example, we will need to retain your information if we face a legal challenge regarding a recruitment decision. We also maintain this information to consider you for other current or future jobs with Luna.

Luna has a legitimate interest in business purpose in processing applications for employment. If Luna offers you employment, the information we collected during the application process will become part of your employment record.

II.        How do we use this information?

Luna processes the data you share with us to provide you with the products you have requested or purchased from us. We may also have a legitimate interest in processing data to better understand the needs, concerns and interests of our customers so we can operate optimally as a business.

Luna may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

Luna will process your personal data to fulfill your order or to request additional information.

Luna has disclosed the following categories of personal information for business purposes with our vendors in the last twelve months:

  • Performing services on behalf of Luna. We have utilized vendors who maintain or service accounts, providing customer service, processing or fulfilling orders and transactions, processing payments, providing marketing or advertising services, and providing analytic services.  As a part of providing services on behalf of Luna, our vendors may need to process your personal information (such as your email address or your payment information) in order to fulfill a service you have requested from Luna.

III.       What are your rights with regard to the information you share with us?

Certain countries and states’ privacy laws provide certain rights for individual consumers. For example, in California, residents have the right to request that the business disclose what personal information it collects, use, discloses and sells. Luna seeks to honor your privacy rights.

While Luna does not sell your personal information to any third party, you have the right to opt out of the sale of personal information. You also have the right to request information regarding the information Luna may have collected about you through your interactions with Luna. You may also request that Luna modify, update, change or remove information that you have previously provided. In your request, please be sure to provide a description of the material that you want removed and information reasonably sufficient to allow us to locate the material and include “Privacy Request” in the subject line of the email. You may also ask us for a copy of Personal Information we maintain about you. Luna will comply with reasonable requests to obtain a copy of your Personal Information consistent with legal requirements and limitations.

We retain the information you share with us for as long as we need to in order to provide you the services you request. We also retain other data generated by you (i.e., data generated when you browse our website) in a depersonalized or aggregated form in order to help us improve users’ experience on our website. We may also retain your information for a reasonable period of time for Luna to conduct audits, comply with our legal obligations, resolve disputes or other legitimate business interests.

Under certain laws we are required to share with you our legal basis or business purpose for processing the personal information you share with us. We have attempted to specifically designate those legal bases or businesses purposes where applicable in this policy. In addition, we may also we process your personal data under the following additional scenarios:

  • To comply with our legal and regulatory obligations;
  • For the performance of our contract with you or to take steps at your request before entering into a contract;
  • For our legitimate interests; and
  • Where you have given consent for a specific use.

Under California law, we cannot discriminate against you because you exercised your rights under the California Consumer Privacy Act.  It is also important to note that you can enjoy Luna’s website without providing personal data to us.

If you desire to submit a verifiable consumer request to us, or to exercise your California privacy rights with regard to the information you may have shared with us, please contact us. In order to verify your request, you may need to provide us with proof of your identity including, for example, providing us with a copy of your driver’s license. Under California, law, a consumer may also designate an authorized agent to make a request under the California Consumer Privacy Act. If you utilize an authorized agent, we may require you to submit proof that the agent acts on your behalf.

Contacting Us

You may reach us via email at or at 540.769.8400. Luna may also be contacted via mail at 301 1st Street, SW, Suite 200, Roanoke, Virginia 24011.

Children’s Privacy

We do not knowingly collect any information from children under the age of 16. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law.

This Privacy Policy was last updated January 1, 2020.

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